DEVELOPER & MARKETING TOOLS

UTM Builder 🔗

Create trackable campaign URLs with UTM source, medium, campaign, term and content parameters.

Campaign URL generatorCustom UTM parametersWorks in your browser

Build Your UTM Link

Website URL

Campaign source

Campaign medium

Campaign name

Campaign term

Campaign content

Campaign ID

Value style

Add https:// if missing Keep existing query parameters Include empty optional fields Update URL automatically

🛡️ This UTM builder runs locally in your browser. Your campaign URLs are not uploaded by this tool.

Generated Campaign URL

UTM status

Ready

Enter a URL and campaign details to build a tracking link.

UTM parameters

URL length

Source

Medium

Tracking URL

Use consistent source and medium names so your analytics reports stay clean.

Campaign Summary

Your campaign parameter summary will appear here.

Campaign -

Term -

Content -

Existing params 0

Active parameters

No UTM parameters yet

Parameter	Value
utm_source	-
utm_medium	-
utm_campaign	-

Readable preview

Build a campaign URL to see a readable preview.

UTM Builder FAQ

What is a UTM builder?

A UTM builder adds tracking parameters to a normal link. These parameters help analytics tools understand which source, medium and campaign brought visitors to your website.

What UTM parameters should I use?

The most common required fields are utm_source, utm_medium and utm_campaign. Use source for the platform or partner, medium for the traffic type and campaign for the promotion name.

What is the difference between source and medium?

Source is where the traffic comes from, such as google, facebook, newsletter or partner-name. Medium is the channel type, such as cpc, email, social, referral or banner.

Can I use this for affiliate links and ads?

Yes. UTM links are useful for newsletters, social posts, creator links, banners, paid ads, affiliate campaigns and internal marketing tests.

Does this campaign URL generator save my links?

No. The URL is created locally in your browser. The tool is made for quick private campaign link building and copying.

Can I add UTM parameters to an existing URL?

Yes. Paste the full address, including its existing query string. With Keep existing query parameters enabled, this tool preserves the existing parameters and adds your campaign tracking values.

PersonalitySeer.comDiscover your personality type Take the test